A typical Bordeaux blend consists of Cabernet Sauvignon, Merlot and Cabernet Franc for reds (otherwise known as Claret) and Sauvignon Blanc, Semillon and Muscadelle for whites.

 
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June 29, 2009

Alcool NB Liquor opens new express store in Rothesay

A new express-style liquor store opens today in Rothesay, bringing the total number of corporate stores in the province
to 48.

"This is an exciting new opportunity for Alcool NB Liquor," said Dana Clendenning, president and CEO of Alcool NB Liquor.
"The new express store marks the fifth store partnership with Loblaw Companies Ltd., and we are pleased to offer to
residents of Rothesay/Quispamsis a convenience-style store."

The store is located in the Kennebecasis Valley Market Superstore at 77 Marr Rd, is about 93 square metres (1,000 sq. ft.),
and features 333 products, including 12 beer brands, 263 wines, and 58 spirits. The entrance is located in the Superstore checkout area.

The new store is the second express-style store in the province, providing a selection of top-selling brands at a high-traffic location.

The store will be open Monday to Wednesday from 8 a.m. to 8 p.m., Thursday to Saturday from 9 a.m. to 10 p.m., and
Sunday from noon to 5 p.m.

MEDIA CONTACT: Nora Lacey, Alcool NB Liquor, 506-452-6453.

 

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June 15, 2009

Alcool NB Liquor opens new store in Salisbury

A new liquor store for the village of Salisbury opens today, bringing the total number of corporate stores in the province to
47. The store is located adjacent to the Ultramar, near the intersection of the Trans-Canada Highway and Route 112.

The store features Alcool NB Liquor’s new decor, a Centre of Discovery kiosk for product tastings, a new checkout design
with refrigeration units at cash, and an exterior LED message board facing Route 112.

"Alcool NB Liquor’s retail strategy includes locating stores in highly visible locations across the province, including major
routes such as the Trans-Canada Highway," said Dana Clendenning, president and CEO of Alcool NB Liquor. "We hope
to capture incremental sales from the considerable transient and tourist traffic that travels this major route every day."

The store has about 743 square meters (about 8,000 sq. ft.) of space, and features 1,320 products, including 550 wine
and 450 spirits. The 204-square-metre (2,220-sq.-ft.) walk-in cold room offers 200 chilled beer and 120 ready-to-drink
beverages. A special scotch section will feature 57 brands currently listed in the province. The store also contains a
permanent liquidation centre where discounted and clear-out products are displayed.

The store employs five full-time staff and five casuals, and will be open from 9 a.m. to 10 p.m. from Monday to Saturday,
and from noon to 5 p.m. on Sundays.

"The construction of the new store is another example of how Alcool NB Liquor is to moving toward its vision of becoming
a high-performance retailer, engaging employees in service excellence," said Clendenning. "The corporation is pleased to
locate its newest store in this growing commercial sector."

Other Alcool NB Liquor stores located near to, and visible from, the Trans-Canada Highway are in Perth-Andover,
Woodstock, Oromocto and Sackville. The Salisbury store will provide additional presence along this major route, at an intersection known to be one of the busiest in the province.

The Village of Salisbury is also served through the corporation’s Agency Store Program, at The Right Stop Ltd.

MEDIA CONTACT: Nora Lacey, Alcool NB Liquor, 506-452-6453

 

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June 8, 2009

Shopping bags to benefit environmental and social responsibility non-profit agencies

The sale of shopping bags at Alcool NB Liquor will benefit the non-profit conservation organization the Nature Conservancy
of Canada (NCC), and Mothers Against Drunk Driving (MADD Canada).

Alcool NB Liquor will donate 100 per cent of the proceeds from its enhanced reusable and recyclable shopping bag to both agencies. The bag will be manufactured in New Brunswick from 45 per cent recycled material, and will be recyclable through
the province’s solid waste commissions’ blue box program. The new bag will retail for five cents.

"Our reusable and recyclable bag will be made with more than double the amount of recycled material of our current bag,"
said Dana Clendenning, president and chief executive officer of Alcool NB Liquor. "We are proud to offer a made-in-New Brunswick solution that not only offers the strength and durability required for our products, but is also reusable for other purposes."

"NCC is happy to partner with Alcool NB Liquor," said Linda Stephenson, regional vice-president, NCC Atlantic Region. "Proceeds from this donation will go toward protecting New Brunswick’s most threatened habitats and the plants and animals
that live there. Included among the more than 11,000 acres that NCC has conserved in New Brunswick are the last fully functioning estuary along the Bay of Fundy, the nesting habitat for the globally endangered piping plover, and safe havens for hundreds of thousands of migrating shore birds."

"This commitment by Alcool New Brunswick Liquor is just one example of their leadership in the area of social responsibility
and their efforts to help MADD Canada achieve our mission," says MADD Canada’s Chief Executive Officer Andy Murie. "The additional support will enable us to educate and engage more people in our work to end impaired driving."

Alcool NB Liquor will continue to provide a complimentary single-use paper bag, which is compostable and recyclable, and
will retail a new, four-bottle reusable canvas bag for $1.99 plus HST.

The 45 per cent recycled bags and the canvas bags will be made available in corporate stores by mid-summer.

The Nature Conservancy of Canada is a national non-profit conservation organization that works with landowners to protect Canada’s natural habitats. Its plan of action is to build partnerships and develop creative conservation solutions with
individuals, corporations, community groups, conservation groups and government bodies. Since 1962, NCC and its
supporters have helped to protect over 11, 000 acres in New Brunswick and over 2 million acres of ecologically significant
land across Canada.

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and
save lives and prevent injuries on our roads.

MEDIA CONTACTS: Nora Lacey, Alcool NB Liquor, 506-452-6453; Crystal Folkins, The Nature Conservancy of Canada,
Atlantic Region, 506-450-6010 Ext 234; Andy Murie, MADD Canada, 1-800-665-6233, ext 2243

 

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May 6, 2009

Alcool NB Liquor opens new store in Campbellton

Alcool NB Liquor (ANBL) today officially opened its newest store at 130 Roseberry Street in Campbellton.

The 7,111 sq. ft. Roseberry Street store is 20 per cent larger than the former location on Water Street and features 1,247 products, including 597 wine and 440 spirits.

Campbellton’s walk-in cold room features 122 chilled beer and 88 ready-to-drink products as well as an assortment of
chilled wines in refrigerated doors.

"We are pleased to have partnered with Sobey’s to create a more convenient one-stop shopping opportunity for customers,"
said Dana Clendenning, president & CEO ANBL.

The new store features Alcool NB Liquor's new décor, a Centre of Discovery kiosk for product tastings, a new checkout
design with refrigeration units at cash, and an LED message board on the exterior of the building facing Roseberry Street.

"The new Campbellton store is a tribute to the corporation's vision to be a high- performance retailer, engaging employees
in service excellence," said Clendenning.

EDITOR’S NOTE: A grand opening and ribbon cutting ceremony will begin at 1 p.m. at the new store. Media interviews and photos will be available.

MEDIA CONTACT: Nora Lacey, Alcool NB Liquor, manager of communications, 506-292-2647

 

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March 23, 2009

Alcool NB Liquor opens new store in Woodstock

Alcool NB Liquor (ANBL) today officially opened its newest store at 104 Gallop Street Extension in Woodstock.

The 836 sq. metre (9,000 sq. ft.) store is 52 per cent larger than the former location on Carleton Street and features
1,404 products, including 621 wine and 488 spirits.

The large 241 sq. metre (2,600 sq. ft) walk-in cold room features 106 chilled beer and 101 ready-to-drink products, a
significant upgrade from the former pallet cooler.

The new store features Alcool NB Liquor's new décor, a Centre of Discovery kiosk for product tastings, and a new
checkout design with refrigeration units at cash.

"Greater selection and a more convenient location are two of the many new features of our newest store," said Dana
Clendenning, ANBL president and CEO.

NB Liquor’s retail strategy calls for locating corporate stores in highly visible locations across the province, including major
routes to intercept transient and tourist traffic.

"The construction of the new Woodstock store is a tribute to the corporation's vision to be a high- performance retailer,
engaging employees in service excellence," said Clendenning.

EDITOR’S NOTE: A grand opening and ribbon cutting ceremony will begin at 12 p.m. at the new store. Media interviews
and photos will be available.

MEDIA CONTACT: Nora Lacey, Alcool NB Liquor, manager of communications, 506-292-2647

 

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March 12, 2009

Alcool NB Liquor launches domestic beer

Two new private label domestic beers are now available to New Brunswick consumers. Alcool NB Liquor today became the first liquor board in Canada to offer private label beer when it launched its Selection brand.

"Selection Lager and Selection Light are exciting new additions to Alcool NB Liquor’s beer portfolio," said Dana Clendenning, president and CEO of Alcool NB Liquor. "We are proud to launch these premium-quality, low-cost brands, which are brewed for New Brunswickers by New Brunswickers. The Selection brands are brewed to Alcool NB Liquor specifications, using
quality ingredients, and are slightly drier than the typical lager and light beers, with a crisp,
dry taste. They are light-to medium-bodied in colour, with a clean, fresh finish."

Alcool NB Liquor spokespersons acting as brand ambassadors will be on-site in 16 stores throughout the province from
5-8 p.m. today. Customer tastings in all corporate stores will take place from 5-8 p.m. today and tomorrow, March 13, and
from 3-7 p.m. on Saturday, March 14.

Mainstream domestic beer volumes were down in the latter half of 2008, due to the relatively poor summer weather, lower
tourism numbers, and pricing in neighbouring jurisdictions.

"The launch of these two canned domestic beer products will guarantee that New Brunswick consumers have a low-cost,
high-quality choice," said Clendenning. "Both products retail for $18.67 for 12 cans (355 ml)."

Four ingredients were used to brew the Selection brands: malt (barley), hops, water and yeast. The malt is 100 per cent
western Canada barley. Two types of hops were used: the bittering hop, Nuggets, and the aroma hop, Hallertau. The hop
bitters in both brands are lower than a typical lager, and a special New Zealand hop was used to give the beer a slightly
spicier, grassy aroma. The fermentation temperature is slightly higher than that for other lagers, creating slightly more
fruity and floral aromas.

Selection Lager and Selection Light are brewed by Moosehead Breweries in Saint John, and are available at all ANBL
corporate stores and select agency stores. More information on both brands may be found at
www.selectionlager.ca.

EDITOR’S NOTE: A list of on-site Alcool NB Liquor spokespersons available from 5-8 p.m. today at various stores around
the province follows. MEDIA CONTACT: Nora Lacey, Alcool NB Liquor, 506-292-2647.

On-site Alcool NB Liquor spokespersons and locations

Fredericton
Prospect Street: Dana Clendenning, 506-452-6820
Smythe Street: Jane Washburn, 506-452-6825
Brookside Mall: Sharon Caissie, 506-452-6821
Devon Park: Trevor Ingraham, 506-452-6822

Moncton area
Vaughan Harvey: Nora Lacey, 506-292-2647
Dieppe: Tammy Brideau, 506-852-2373
Moncton North: Paul Henderson, 506-476-7159

Saint John area
Parkway Mall: Rick Smith, 506-471-5466
Quispamsis: Jodie Marshall, 506-847-6110
Westwind: Greg Toner, 506-633-3941

Bathurst: Mario Michaud, 506-546-7590

Campbellton: Robert Noel, 506-476-9463

Edmundston: Cory Bernier, 506-737-4281

Woodstock: Gary von Richter, 506-328-4190

Grand Falls: Dave Russell, 506-475-2260

Newcastle: Brad Cameron, 506-627-5980

Oromocto: Tim Seymour, 506-357-5090

 

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February 20, 2009

MADD Canada, Alcool NB Liquor and local police forces partner to raise awareness for
Campaign 911

A spot-check event to raise awareness for Campaign 911 will take place between 1-2 p.m. on Friday, Feb. 21. The event
will be held by the Rothesay Regional and Saint John City Police forces, in co-operation with MADD Canada and Alcool
NB Liquor, to inform the public on how to spot a suspected impaired driver, then report the incident by calling 9-1-1.

"By educating the public on the possible signs of an impaired driver, we’re sending a message that there will now be
thousands of eyes watching the road," said Dana Clendenning, president and CEO, Alcool NB Liquor.

The public and private-sector partnership is a local contribution to Canada’s Road Safety Vision 2010, which plans to make
our roads the safest in the world, and reduce by 40 per cent the number of drivers fatally or seriously injured by impaired
drivers.

"Our suspected impaired driving complaints rose by 102 per cent in 2008, and our impaired driving charges dropped by
four per cent, so we’re starting to see the impact of our campaigns," said Sgt. Evan Scott, Rothesay Regional Police
Force.

MADD Canada volunteers will be at the spot check to hand out clip-on visor notebooks that list 10 possible ways to spot
an impaired driver. The notebooks will also be given out at all Alcool NB Liquor stores, starting today.

"This joint event marks the first time that MADD Canada has teamed up with a liquor jurisdiction and a local police service
to promote the 9-1-1 campaign in Canada," said Andrew Murie, CEO, MADD Canada. "We are extremely encouraged by
the efforts of these public service organizations to help us build awareness of the campaign."

According to the Department of Public Safety’s motor vehicle traffic collision statistics for 2007, 23 of the 111 drivers involved
in collisions that resulted in 89 fatalities in the province had been drinking or were impaired.

Photo opportunities of the spot check will be available from 1 - 2 p.m. at the entrance to the Irving Oil Refinery on the Loch Lomand Road.

MEDIA CONTACTS: Nora Lacey, manager, corporate services and communications, Alcool NB Liquor, 506-452-6453;
Andrew Murie, MADD Canada, 416-720-7642; Sgt. Evan Scott, Rothesay Regional Police Force, 506- 636-1338; Sgt. Jeff LaFrance, Saint John City Police Force, 506-648-3260.

 

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January 5, 2009

Don’t Buy For Minors!

A poster campaign has been launched in all ANBL liquor stores, as well as through NB Crime Stopper’s 21 chapters.  The poster emphasizes that supplying alcohol to minors is illegal, and if caught a person can be fined up to $2,620 and/or face imprisonment for up to six months.

Alcool NB Liquor is a financial supporter of NB Crime Stoppers, and together want to ensure only those individuals that are 19 years and older are accessing our products.

ANBL maintains a province wide "CHECK 25" ID program which requires store employees to check the identification of any individual who appears to be under the age of 25 prior to being served.  Store employees are trained to refuse service to anyone who cannot provide valid identification.

 

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August 20, 2008

SEAFOOD RECIPES

Alcool NB Liquor and the Department of Fisheries launched a partnership to promote great New Brunswick seafood with a
variety of wines. Seven seafood recipes were created and paired with wines available at Alcool NB Liquor.

 

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