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June 11, 2008

ALCOOL NB LIQUOR DRIVES ANTI-DRINKING AND DRIVING STORY TO THE NET

‘Paul’s Story’ endorsed by Mothers Against Drunk Driving (MADD), Teens Against Drinking and Driving (TADD-NB), New Brunswick Advisory Council on Youth, New Brunswick Police Association and the NB Association of Police Chiefs–Traffic
Sub Committee

FREDERICTON (ANBL) – In an effort to raise awareness of the serious issue of drinking and driving in New Brunswick,
Alcool NB Liquor has launched a major social marketing campaign targeting youth, aged 16-19.

"Every year, lives are senselessly lost by vehicle crashes resulting from drinking and driving, driving while impaired,
allowing friends and family to drink and drive or getting into a car with an impaired driver," said Dana Clendenning, President
nd CEO, ANBL. "As part of our social responsibility mandate, we are taking action to help reduce the number of fatalities associated
with youth drinking and driving."

ANBL launched a series of web-based videos collectively known as ‘Paul’s Story’, on YouTube® and Facebook® in April
2008. The ten videos feature bilingual actors illustrating the story of a fictitious New Brunswick teenager, Paul, coping with
the after effects of killing and injuring his friends, after deciding to drink and drive. The story was enhanced and extended by comments posted to the videos, photos posted to Flikr.com® and through discussions which took place on New Brunswick Facebook® pages and blogs.

As of June 11^th, the videos have registered a total of 13,000 views on YouTube® and 2,000,000 total impressions on
Facebook®.

"The goal was to create an innovative campaign that would resonate with the target audience in the one medium that has
the most impact on them, the Internet," said Clendenning. "We wanted to engage them and make them fully aware of the
terrible consequences that can result from drinking and driving. This is not a new message but it is one that is vitally
important to ending the heartbreak and tragedy we see all too often on New Brunswick roads."

In 2007, RCMP "J" Division reported 18 youth deaths resulting from aggressive driving, lack of seat belts and alcohol.

Prior to launching ‘Paul’s Story,’ ANBL received written endorsement from the following organizations: by Mothers Against
Drunk Driving (MADD), Teens Against Drinking and Driving (TADD N-B), New Brunswick Advisory Council on Youth, New Brunswick Police Association and the NB Association of Police Chiefs–Traffic Sub Committee.

The next phase of the campaign will use other social marketing tools, such as posters, print advertising and point-of-purchase communications, to promote the website – www.hekilledmyfriends.com – where the full video series as well as important information about the consequences of drinking and driving can be viewed.

Media Contact: Nora Lacey, Manager Corporate Services & Communications 506-452-6453

Media Backgrounder

http://www.gnb.ca/cnb/televox/video/anbl_paul.asx
http://www.gnb.ca/cnb/televox/video/anbl_chantal.asx

Back to top...

May 26, 2008

ALCOOL NB LIQUOR CELEBRATES GRAND OPENING OF FIRST SEASONAL STORE
IN SHEDIAC

Alcool NB Liquor officially opened its first and only seasonal store located within the PetroCan gas bar, located at 644 Main Street, at the intersection of Main Street and Parlee Beach Road in Shediac today.

The 1,060 Square Feet (98.5 square meters) store features over 150 products, including the top selling brands of wine, spirits, canned beer and ready-to-drink products from the main Shediac store.

"Shediac is one of the main tourist areas in New Brunswick," said Dana Clendenning, President & CEO ANBL. "The new seasonal store is located in a high visibility and high traffic location, adjacent to the entrance of Parlee Beach Provincial Park.
The location is convenient for local residents, cottagers and visitors to the area."

The corporate ANBL store located at 137 Donat Street in Shediac served over 131,000 customers between June 1 and
September 30 in 2007. The addition of the seasonal store should help to reduce the volume of traffic and congestion in and
out of downtown Shediac during the busy summer tourist season.

The addition of a seasonal store to this prime New Brunswick tourist destination is another example of how the corporation is moving toward its vision of becoming a high performance retailer, engaging employees in service excellence.

The grand opening event featured speeches by Shediac-Cap Pelé MLA, Hon. Victor Boudreau, Shediac Mayor Raymond
Cormier, Luke Dumont, Pointe-du-Chêne, President & CEO Alcool NB Liquor Dana Clendenning and Alcool NB Liquor Board Member Christian Michaud.

The Department of Fisheries together with ANBL featured seafood appetizers and wine pairings at the opening.

The seasonal store will remain open until September 30^th, 2008.

MEDIA CONTACT: Nora Lacey, Alcool NB Liquor, 506-452-6453

Back to top...

May 7, 2008

ALCOOL NB LIQUOR ANNOUNCES SAFE GRAD HONOURS FOR NEW BRUNSWICK HIGH SCHOOLS

Alcool NB Liquor today announced the top four submissions from New Brunswick high schools in the first annual
Safe Grad program.

Top honours were awarded to Nackawic High School, John Caldwell High School, Dalhousie Regional High School
and Leo Hayes High School.

Developed by ANBL, the Safe Grad program was open to all New Brunswick high schools and alternative education sites. Sanctioned by the Department of Education, the program offered high school students the opportunity to create and deliver
a message about making responsible choices with regards to alcohol.

Motor vehicle collision statistics released by the Department of Transportation for 2006 show 63 New Brunswick youths,
aged 15-19, and were victims of alcohol related collisions including six fatalities.

"High school graduation is a right of passage" said Dana Clendenning, President & CEO ANBL. As the retailer of beverage alcohol. NB Liquor has a responsibility to educate high school students on appropriate ways to celebrate this important
time without endangering their young lives to careless behaviour."

"We applaud the efforts of these students for sharing their views and highlighting an important message," said Education
Minister Kelly Lamrock. "The Safe Grad initiative is a great way to educate their fellow high school students about the
inherent dangers of drinking and driving."

New Brunswick youth need to understand the dangers of consuming alcohol," said Sgt. Derek Strong, RCMP "J" Division.
"The submissions we have seen today prove the message is resonating with our teenage population."

Schools were required to make their submission in any of one format including video, brochure, poster, power point or song.
The submissions had to convey appropriate messaging associated with teens, alcohol and high school graduation
celebrations.

Schools were eligible to receive a maximum $1,000 to be used towards their 2008 safe grad celebrations.

Submissions were received from ten high schools including Carleton North High School, McAdam High School, Saint John
High School, Southern Victoria Regional High School, Fredericton High School, Grand Manan School, Dalhousie Regional
High School, John Caldwell School, Nackawic High School and Leo Hayes.

http://www.gnb.ca/cnb/televox/video/leo_hayes.asx
http://www.gnb.ca/cnb/televox/video/john_caldwell.asx
http://www.gnb.ca/cnb/televox/video/nackawic_senior.asx
http://www.gnb.ca/cnb/televox/audio/dalhousie_regional.asx

Back to top...

April 17, 2008

ALCOOL NB LIQUOR CELEBRATES GRAND OPENING OF NEW OROMOCTO STORE
Official ceremony marks launch of wine and seafood partnership

Alcool NB Liquor officially opened its newest store located at 375 Miramichi Road, in the Gateway Business Park of
Oromocto today.

The new Oromocto store features ANBL’s new décor, a ‘Centre of Discovery’ kiosk for product tastings and a new check
out design with refrigeration units at cash.

The 963 sq. metre (10,362 sq. feet) store is 60 per cent larger than the old location and features 1,389 products, including
621 wine and 488 spirits. The large 278 sq. metre (3,216 sq. ft) walk-in cold room features 177 chilled beer and 103
ready-to-drink products.

"This new store is larger, carries more products and shares a vestibule entrance with Sobey’s, providing customers with
better selection and convenient one-stop shopping," said Dana Clendenning, President & CEO ANBL.

Also announced at the grand opening was a new partnership between ANBL and the Department of Fisheries to promote
New Brunswick seafood to residents of and tourists to the province. "Showcasing beautiful New Brunswick seafood and
great wine at our retail stores is a natural fit," said Clendenning. "We are pleased to partner with the department to provide
added value to the ANBL shopping experience."

"Our seafood industry contributes about $1-billion to the New Brunswick economy each year," said Minister of Fisheries
Rick Doucet. "With innovative marketing initiatives such as this, we are helping the industry to expand further and contribute
even more to our plans for a self-sufficient province."

The construction of the new Oromocto store and the partnership to promote New Brunswick seafood are two of the most
recent examples of how the corporation to moving toward its vision of becoming a high performance retailer, engaging
employees in service excellence.

MEDIA CONTACT: Nora Lacey, Alcool NB Liquor, 506-452-6453; Sarah Ketcheson, Department of Fisheries, 506-457-3549.

Back to top...

February 26, 2008

Alcool NB Liquor uncorks new store in Moncton

Alcool NB Liquor officially opened its newest Sélection store at 53 Vaughan Harvey Boulevard, Moncton.

With a total floor space of 1,070 square metres (11,525 sq. ft), the store has over 50 per cent more retail shopping area
than the former location on St. George Street. The new store features over 2,000 products including 1240 wine, 554 spirits,
180 beer and 110 coolers.

"Greater selection and an improved shopping convenience are two of the many new features of our 5^th Sélection store,"
said Dana Clendenning, President & CEO ANBL. "The construction of the new Vaughan Harvey Blvd store is a tribute to
the Corporation’s vision to be a high performance retailer, engaging employees in service excellence."

The store features a climate controlled cooler for high-end wines and specialty products, a 300 sq. metre (3,260 sq. ft) walk
in cold room and a large Centre of Discovery to showcase new products and provide in-store food and beverage tastings.

Located at the corner of Main Street and Vaughan Harvey Boulevard, this new ANBL store shares a vestibule entrance
with Sobey’s. "The convenience, product offerings and design features all serve to provide our valued customers with a
greatly enhanced one-stop shopping experience, said Clendenning."

MEDIA CONTACT: Nora Lacey, Alcool NB Liquor, 506-452-6453

Back to top...

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What's New | Links | Email Us | Site Map | Department Structure | Org. Chart | Home

Copyright Alcool NB Liquor | Website Terms of Use | Design By: Maven New Media

What's New June 11, 2008 ALCOOL NB LIQUOR DRIVES ANTI-DRINKING AND DRIVING STORY TO THE NET ‘Paul’s Story’ endorsed by Mothers Against Drunk Driving (MADD), Teens Against Drinking and Driving (TADD-NB), New Brunswick Advisory Council on Youth, New Brunswick Police Association and the NB Association of Police Chiefs–Traffic Sub Committee FREDERICTON (ANBL) – In an effort to raise awareness of the serious issue of drinking and driving in New Brunswick, Alcool NB Liquor has launched a major social marketing campaign targeting youth, aged 16-19. "Every year, lives are senselessly lost by vehicle crashes resulting from drinking and driving, driving while impaired, allowing friends and family to drink and drive or getting into a car with an impaired driver," said Dana Clendenning, President nd CEO, ANBL. "As part of our social responsibility mandate, we are taking action to help reduce the number of fatalities associated with youth drinking and driving." ANBL launched a series of web-based videos collectively known as ‘Paul’s Story’, on YouTube® and Facebook® in April 2008. The ten videos feature bilingual actors illustrating the story of a fictitious New Brunswick teenager, Paul, coping with the after effects of killing and injuring his friends, after deciding to drink and drive. The story was enhanced and extended by comments posted to the videos, photos posted to Flikr.com® and through discussions which took place on New Brunswick Facebook® pages and blogs. As of June 11^th, the videos have registered a total of 13,000 views on YouTube® and 2,000,000 total impressions on Facebook®. "The goal was to create an innovative campaign that would resonate with the target audience in the one medium that has the most impact on them, the Internet," said Clendenning. "We wanted to engage them and make them fully aware of the terrible consequences that can result from drinking and driving. This is not a new message but it is one that is vitally important to ending the heartbreak and tragedy we see all too often on New Brunswick roads." In 2007, RCMP "J" Division reported 18 youth deaths resulting from aggressive driving, lack of seat belts and alcohol. Prior to launching ‘Paul’s Story,’ ANBL received written endorsement from the following organizations: by Mothers Against Drunk Driving (MADD), Teens Against Drinking and Driving (TADD N-B), New Brunswick Advisory Council on Youth, New Brunswick Police Association and the NB Association of Police Chiefs–Traffic Sub Committee. The next phase of the campaign will use other social marketing tools, such as posters, print advertising and point-of-purchase communications, to promote the website – www.hekilledmyfriends.com – where the full video series as well as important information about the consequences of drinking and driving can be viewed. Media Contact: Nora Lacey, Manager Corporate Services & Communications 506-452-6453 Media Backgrounder http://www.gnb.ca/cnb/televox/video/anbl_paul.asx http://www.gnb.ca/cnb/televox/video/anbl_chantal.asx Back to top... May 26, 2008 ALCOOL NB LIQUOR CELEBRATES GRAND OPENING OF FIRST SEASONAL STORE IN SHEDIAC Alcool NB Liquor officially opened its first and only seasonal store located within the PetroCan gas bar, located at 644 Main Street, at the intersection of Main Street and Parlee Beach Road in Shediac today. The 1,060 Square Feet (98.5 square meters) store features over 150 products, including the top selling brands of wine, spirits, canned beer and ready-to-drink products from the main Shediac store. "Shediac is one of the main tourist areas in New Brunswick," said Dana Clendenning, President & CEO ANBL. "The new seasonal store is located in a high visibility and high traffic location, adjacent to the entrance of Parlee Beach Provincial Park. The location is convenient for local residents, cottagers and visitors to the area." The corporate ANBL store located at 137 Donat Street in Shediac served over 131,000 customers between June 1 and September 30 in 2007. The addition of the seasonal store should help to reduce the volume of traffic and congestion in and out of downtown Shediac during the busy summer tourist season. The addition of a seasonal store to this prime New Brunswick tourist destination is another example of how the corporation is moving toward its vision of becoming a high performance retailer, engaging employees in service excellence. The grand opening event featured speeches by Shediac-Cap Pelé MLA, Hon. Victor Boudreau, Shediac Mayor Raymond Cormier, Luke Dumont, Pointe-du-Chêne, President & CEO Alcool NB Liquor Dana Clendenning and Alcool NB Liquor Board Member Christian Michaud. The Department of Fisheries together with ANBL featured seafood appetizers and wine pairings at the opening. The seasonal store will remain open until September 30^th, 2008. MEDIA CONTACT: Nora Lacey, Alcool NB Liquor, 506-452-6453 Back to top... May 7, 2008 ALCOOL NB LIQUOR ANNOUNCES SAFE GRAD HONOURS FOR NEW BRUNSWICK HIGH SCHOOLS Alcool NB Liquor today announced the top four submissions from New Brunswick high schools in the first annual Safe Grad program. Top honours were awarded to Nackawic High School, John Caldwell High School, Dalhousie Regional High School and Leo Hayes High School. Developed by ANBL, the Safe Grad program was open to all New Brunswick high schools and alternative education sites. Sanctioned by the Department of Education, the program offered high school students the opportunity to create and deliver a message about making responsible choices with regards to alcohol. Motor vehicle collision statistics released by the Department of Transportation for 2006 show 63 New Brunswick youths, aged 15-19, and were victims of alcohol related collisions including six fatalities. "High school graduation is a right of passage" said Dana Clendenning, President & CEO ANBL. As the retailer of beverage alcohol. NB Liquor has a responsibility to educate high school students on appropriate ways to celebrate this important time without endangering their young lives to careless behaviour." "We applaud the efforts of these students for sharing their views and highlighting an important message," said Education Minister Kelly Lamrock. "The Safe Grad initiative is a great way to educate their fellow high school students about the inherent dangers of drinking and driving." New Brunswick youth need to understand the dangers of consuming alcohol," said Sgt. Derek Strong, RCMP "J" Division. "The submissions we have seen today prove the message is resonating with our teenage population." Schools were required to make their submission in any of one format including video, brochure, poster, power point or song. The submissions had to convey appropriate messaging associated with teens, alcohol and high school graduation celebrations. Schools were eligible to receive a maximum $1,000 to be used towards their 2008 safe grad celebrations. Submissions were received from ten high schools including Carleton North High School, McAdam High School, Saint John High School, Southern Victoria Regional High School, Fredericton High School, Grand Manan School, Dalhousie Regional High School, John Caldwell School, Nackawic High School and Leo Hayes. http://www.gnb.ca/cnb/televox/video/leo_hayes.asx http://www.gnb.ca/cnb/televox/video/john_caldwell.asx http://www.gnb.ca/cnb/televox/video/nackawic_senior.asx http://www.gnb.ca/cnb/televox/audio/dalhousie_regional.asx Back to top... April 17, 2008 ALCOOL NB LIQUOR CELEBRATES GRAND OPENING OF NEW OROMOCTO STORE Official ceremony marks launch of wine and seafood partnership Alcool NB Liquor officially opened its newest store located at 375 Miramichi Road, in the Gateway Business Park of Oromocto today. The new Oromocto store features ANBL’s new décor, a ‘Centre of Discovery’ kiosk for product tastings and a new check out design with refrigeration units at cash. The 963 sq. metre (10,362 sq. feet) store is 60 per cent larger than the old location and features 1,389 products, including 621 wine and 488 spirits. The large 278 sq. metre (3,216 sq. ft) walk-in cold room features 177 chilled beer and 103 ready-to-drink products. "This new store is larger, carries more products and shares a vestibule entrance with Sobey’s, providing customers with better selection and convenient one-stop shopping," said Dana Clendenning, President & CEO ANBL. Also announced at the grand opening was a new partnership between ANBL and the Department of Fisheries to promote New Brunswick seafood to residents of and tourists to the province. "Showcasing beautiful New Brunswick seafood and great wine at our retail stores is a natural fit," said Clendenning. "We are pleased to partner with the department to provide added value to the ANBL shopping experience." "Our seafood industry contributes about $1-billion to the New Brunswick economy each year," said Minister of Fisheries Rick Doucet. "With innovative marketing initiatives such as this, we are helping the industry to expand further and contribute even more to our plans for a self-sufficient province." The construction of the new Oromocto store and the partnership to promote New Brunswick seafood are two of the most recent examples of how the corporation to moving toward its vision of becoming a high performance retailer, engaging employees in service excellence. MEDIA CONTACT: Nora Lacey, Alcool NB Liquor, 506-452-6453; Sarah Ketcheson, Department of Fisheries, 506-457-3549. Back to top... February 26, 2008 Alcool NB Liquor uncorks new store in Moncton Alcool NB Liquor officially opened its newest Sélection store at 53 Vaughan Harvey Boulevard, Moncton. With a total floor space of 1,070 square metres (11,525 sq. ft), the store has over 50 per cent more retail shopping area than the former location on St. George Street. The new store features over 2,000 products including 1240 wine, 554 spirits, 180 beer and 110 coolers. "Greater selection and an improved shopping convenience are two of the many new features of our 5^th Sélection store," said Dana Clendenning, President & CEO ANBL. "The construction of the new Vaughan Harvey Blvd store is a tribute to the Corporation’s vision to be a high performance retailer, engaging employees in service excellence." The store features a climate controlled cooler for high-end wines and specialty products, a 300 sq. metre (3,260 sq. ft) walk in cold room and a large Centre of Discovery to showcase new products and provide in-store food and beverage tastings. Located at the corner of Main Street and Vaughan Harvey Boulevard, this new ANBL store shares a vestibule entrance with Sobey’s. "The convenience, product offerings and design features all serve to provide our valued customers with a greatly enhanced one-stop shopping experience, said Clendenning." MEDIA CONTACT: Nora Lacey, Alcool NB Liquor, 506-452-6453 Back to top...

General Info \| Services \| Products \| Stores \| Licensees \| Suppliers \| Festivals & Events \| Social Responsibility What's New \| Links \| Email Us \| Site Map \| Department Structure \| Org. Chart \| Home

Copyright Alcool NB Liquor \| Website Terms of Use \| Design By: Maven New Media