What's New
June 11, 2008
ALCOOL NB LIQUOR DRIVES ANTI-DRINKING AND DRIVING STORY TO
THE NET
‘Paul’s Story’ endorsed by Mothers Against Drunk Driving (MADD),
Teens Against Drinking and Driving (TADD-NB), New Brunswick Advisory Council
on Youth, New Brunswick Police Association and the NB Association of Police
Chiefs–Traffic
Sub Committee
FREDERICTON (ANBL) – In an effort to raise awareness of the
serious issue of drinking and driving in New Brunswick,
Alcool NB Liquor has launched a major social marketing campaign targeting
youth, aged 16-19.
"Every year, lives are senselessly lost by vehicle crashes
resulting from drinking and driving, driving while impaired,
allowing friends and family to drink and drive or getting into a car with an
impaired driver," said Dana Clendenning, President
nd CEO, ANBL. "As part of our social responsibility mandate, we are taking
action to help reduce the number of fatalities associated
with youth drinking and driving."
ANBL launched a series of web-based videos collectively
known as ‘ Paul’s Story’, on
YouTube® and Facebook® in April
2008. The ten videos feature bilingual actors illustrating the story of a
fictitious New Brunswick teenager, Paul, coping with
the after effects of killing and injuring his friends, after deciding to
drink and drive. The story was enhanced and extended by comments posted to
the videos, photos posted to Flikr.com® and through discussions which took
place on New Brunswick Facebook® pages and blogs.
As of June 11th, the videos have registered a
total of 13,000 views on YouTube® and 2,000,000 total impressions on
Facebook®.
"The goal was to create an innovative campaign that would
resonate with the target audience in the one medium that has
the most impact on them, the Internet," said Clendenning. "We wanted to
engage them and make them fully aware of the
terrible consequences that can result from drinking and driving. This is not
a new message but it is one that is vitally
important to ending the heartbreak and tragedy we see all too often on New
Brunswick roads."
In 2007, RCMP "J" Division reported 18 youth deaths
resulting from aggressive driving, lack of seat belts and alcohol.
Prior to launching ‘Paul’s Story,’ ANBL received written
endorsement from the following organizations: by Mothers Against
Drunk Driving (MADD), Teens Against Drinking and Driving (TADD N-B), New
Brunswick Advisory Council on Youth, New Brunswick Police Association and
the NB Association of Police Chiefs–Traffic Sub Committee.
The next phase of the campaign will use other social
marketing tools, such as posters, print advertising and point-of-purchase
communications, to promote the website –
www.hekilledmyfriends.com
– where the full video series as well as important information about the
consequences of drinking and driving can be viewed.
Media Contact: Nora Lacey, Manager Corporate Services &
Communications 506-452-6453
http://www.gnb.ca/cnb/televox/video/anbl_paul.asx
http://www.gnb.ca/cnb/televox/video/anbl_chantal.asx
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May 26, 2008
ALCOOL NB LIQUOR CELEBRATES GRAND OPENING OF FIRST SEASONAL
STORE
IN SHEDIAC
Alcool NB Liquor officially opened its first
and only seasonal store located within the PetroCan gas bar, located at 644
Main Street, at the intersection of Main Street and Parlee Beach Road in Shediac today.
The 1,060 Square Feet (98.5 square meters)
store features over 150 products, including the top selling brands of wine,
spirits, canned beer and ready-to-drink products from the main Shediac
store.
"Shediac is one of the main tourist areas in
New Brunswick," said Dana Clendenning, President & CEO ANBL. "The new
seasonal store is located in a high visibility and high traffic location,
adjacent to the entrance of Parlee Beach Provincial Park.
The location is convenient for local residents, cottagers and visitors to
the area."
The corporate ANBL store located at 137 Donat
Street in Shediac served over 131,000 customers between June 1 and
September 30 in 2007. The addition of the seasonal store should help to
reduce the volume of traffic and congestion in and
out of downtown Shediac during the busy summer tourist season.
The addition of a seasonal store to this
prime New Brunswick tourist destination is another example of how the
corporation is moving toward its vision of becoming a high performance
retailer, engaging employees in service excellence.
The grand opening event featured speeches by
Shediac-Cap Pelé MLA, Hon. Victor Boudreau, Shediac Mayor Raymond
Cormier, Luke Dumont, Pointe-du-Chêne, President & CEO Alcool NB Liquor Dana
Clendenning and Alcool NB Liquor Board Member Christian Michaud.
The Department of Fisheries together with
ANBL featured seafood appetizers and wine pairings at the opening.
The seasonal store will remain open until
September 30th, 2008.
MEDIA CONTACT: Nora Lacey, Alcool NB Liquor,
506-452-6453
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May 7, 2008
ALCOOL NB LIQUOR ANNOUNCES SAFE GRAD
HONOURS FOR NEW BRUNSWICK HIGH SCHOOLS
Alcool NB Liquor today announced the top
four submissions from New Brunswick high schools in the first annual
Safe Grad program.
Top honours were awarded to Nackawic High
School, John Caldwell High School, Dalhousie Regional High School
and Leo Hayes High School.
Developed by ANBL, the Safe Grad program was
open to all New Brunswick high schools and alternative education sites.
Sanctioned by the Department of Education, the program offered high school
students the opportunity to create and deliver
a message about making responsible choices with regards to alcohol.
Motor vehicle collision statistics released
by the Department of Transportation for 2006 show 63 New Brunswick youths,
aged 15-19, and were victims of alcohol related collisions including six
fatalities.
"High school graduation is a right of
passage" said Dana Clendenning, President & CEO ANBL. As the retailer of
beverage alcohol. NB Liquor has a responsibility to educate high school
students on appropriate ways to celebrate this important
time without endangering their young lives to careless behaviour."
"We applaud the efforts of these students for
sharing their views and highlighting an important message," said Education
Minister Kelly Lamrock. "The Safe Grad initiative is a great way to educate
their fellow high school students about the
inherent dangers of drinking and driving."
New Brunswick youth need to understand the
dangers of consuming alcohol," said Sgt. Derek Strong, RCMP "J" Division.
"The submissions we have seen today prove the message is resonating with our
teenage population."
Schools were required to make their
submission in any of one format including video, brochure, poster, power
point or song.
The submissions had to convey appropriate messaging associated with teens,
alcohol and high school graduation
celebrations.
Schools were eligible to receive a maximum
$1,000 to be used towards their 2008 safe grad celebrations.
Submissions were received from ten high
schools including Carleton North High School, McAdam High School, Saint John
High School, Southern Victoria Regional High School, Fredericton High
School, Grand Manan School, Dalhousie Regional
High School, John Caldwell School, Nackawic High School and Leo Hayes.
http://www.gnb.ca/cnb/televox/video/leo_hayes.asx
http://www.gnb.ca/cnb/televox/video/john_caldwell.asx
http://www.gnb.ca/cnb/televox/video/nackawic_senior.asx
http://www.gnb.ca/cnb/televox/audio/dalhousie_regional.asx
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April 17, 2008
ALCOOL NB LIQUOR CELEBRATES GRAND OPENING
OF NEW OROMOCTO STORE
Official ceremony marks launch of wine and seafood partnership
Alcool NB Liquor officially opened its newest
store located at 375 Miramichi Road, in the Gateway Business Park of
Oromocto today.
The new Oromocto store features ANBL’s new
décor, a ‘Centre of Discovery’ kiosk for product tastings and a new check
out design with refrigeration units at cash.
The 963 sq. metre (10,362 sq. feet) store is
60 per cent larger than the old location and features 1,389 products,
including
621 wine and 488 spirits. The large 278 sq. metre (3,216 sq. ft) walk-in
cold room features 177 chilled beer and 103
ready-to-drink products.
"This new store is larger, carries more
products and shares a vestibule entrance with Sobey’s, providing customers
with
better selection and convenient one-stop shopping," said Dana Clendenning,
President & CEO ANBL.
Also announced at the grand opening was a new
partnership between ANBL and the Department of Fisheries to promote
New Brunswick seafood to residents of and tourists to the province.
"Showcasing beautiful New Brunswick seafood and
great wine at our retail stores is a natural fit," said Clendenning. "We are
pleased to partner with the department to provide
added value to the ANBL shopping experience."
"Our seafood industry contributes about
$1-billion to the New Brunswick economy each year," said Minister of
Fisheries
Rick Doucet. "With innovative marketing initiatives such as this, we are
helping the industry to expand further and contribute
even more to our plans for a self-sufficient province."
The construction of the new Oromocto store
and the partnership to promote New Brunswick seafood are two of the most
recent examples of how the corporation to moving toward its vision of
becoming a high performance retailer, engaging
employees in service excellence.
MEDIA CONTACT: Nora Lacey, Alcool NB Liquor,
506-452-6453; Sarah Ketcheson, Department of Fisheries, 506-457-3549.
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February 26, 2008
Alcool NB Liquor uncorks new store in Moncton
Alcool NB Liquor officially opened its newest Sélection
store at 53 Vaughan Harvey Boulevard, Moncton.
With a total floor space of 1,070 square metres (11,525 sq.
ft), the store has over 50 per cent more retail shopping area
than the former location on St. George Street. The new store features over
2,000 products including 1240 wine, 554 spirits,
180 beer and 110 coolers.
"Greater selection and an improved shopping convenience are
two of the many new features of our 5 th
Sélection store,"
said Dana Clendenning, President & CEO ANBL. "The construction of the new
Vaughan Harvey Blvd store is a tribute to
the Corporation’s vision to be a high performance retailer, engaging
employees in service excellence."
The store features a climate controlled cooler for high-end
wines and specialty products, a 300 sq. metre (3,260 sq. ft) walk
in cold room and a large Centre of Discovery to showcase new products and
provide in-store food and beverage tastings.
Located at the corner of Main Street and Vaughan Harvey
Boulevard, this new ANBL store shares a vestibule entrance
with Sobey’s. "The convenience, product offerings and design features all
serve to provide our valued customers with a
greatly enhanced one-stop shopping experience, said Clendenning."
MEDIA CONTACT: Nora Lacey, Alcool NB Liquor, 506-452-6453
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