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January 20, 2010

Alcool NB Liquor announces temporary closure and renovation of Moncton corporate store

The Alcool NB Liquor store located at 936 Mountain Road, Moncton will close on January 23, 2010 for renovations.

The space will be completely renovated and modernized by the landlord. This major project is expected to take up to four
months to complete. ANBL plans to reopen the store by mid-May 2010.

Five other corporate stores within the Greater Moncton area will be open to serve customers during the closure. They are
located at 1855 Mountain Road, 409 Elmwood Drive, 53 Vaughan Harvey Blvd., 720 Coverdale Rd. Riverview, 513 Regis
St. Dieppe as well as the Salisbury Liquor Store and Liquidation Centre located at 2999 Fredericton Rd. Salisbury.

ANBL apologizes for any inconvenience this closure has for customers.

MEDIA CONTACT: Nora Lacey, communications, Alcool NB Liquor, 506-452-6453.

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January 15, 2010

Haiti Relief Fund

NB Liquor will be collecting donations for the Red Cross Haiti Relief Fund beginning Friday, January 15th at all 47 NB
Liquor corporate stores across the province.

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December 9, 2009

New Brunswickers donate more than $44,000 to support MADD Canada

Alcool NB Liquor customers showed their support for the efforts of MADD (Mothers Against Drunk Driving) Canada to
stop impaired driving by donating $44,107 between Nov. 26 and Dec. 3.

Alcool NB Liquor staff asked customers to make a $1 donation to MADD Canada during the seven-day campaign.

"The response to Alcool NB Liquor’s prompted donation campaign from New Brunswickers was overwhelming," said
Dana Clendenning, president and CEO of Alcool NB Liquor. "The people of New Brunswick have opened their hearts
and wallets to this very important cause."

Alcool NB Liquor and MADD Canada’s long-standing partnership promotes responsible consumption of beverage alcohol,
and warns of the consequences of driving while under the influence.

"MADD Canada is absolutely thrilled with the financial success of Alcool NB Liquor’s prompted donated campaign," said
Andy Murie, CEO of MADD Canada. "Half of the $44,107 raised will be used to support MADD Canada’s high school
multimedia programs in English and French, and the other half will go to MADD Canada’s New Brunswick chapters to
support Campaign 911 programs in their communities."

Alcool NB Liquor previously held a three-day donation campaign on the weekend of Sept. 3-5.

"On the weekend of Sept. 3-5, our retail staff collected $30,587 in donations from New Brunswickers," said Clendenning.
"This is a clear indication of the interest in MADD Canada’s mandate, and I would personally like to thank the public for supporting this important community cause."

Alcool NB Liquor is a Crown corporation with annual sales of $394.8 million, a network of 47 retail stores, 70 licensed
agency partners, 640 employees, and more than 1,950 regular listed products. The corporation’s vision is to be recognized as a high-performance retailer engaging employees in service excellence, while responsibly hosting New Brunswick’s beverage alcohol experience.

MADD Canada is a national, charitable organization committed to stopping impaired driving, and supporting victims of the crime. With volunteer-driven groups in more than 100 communities across the country, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving, and save lives and prevent injuries on our roads.

MEDIA CONTACTS: Nora Lacey, Alcool NB Liquor 506-452-6453; Andy Murie, MADD Canada 1-800-665-6233, ext 223

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November 30, 2009

Alcool NB Liquor wins award for web-based anti-drinking-and-driving campaign

Alcool NB Liquor was honoured at the recent 2009 Innovation, Creativity and Enterprise (ICE) Awards with the Fearless
Client Award for the social responsibility campaign, Paul’s Story. The award was presented at a gala ceremony celebrating
the best in advertising creative from across Atlantic Canada.

"On behalf of Alcool NB Liquor, I am extremely pleased that Paul’s Story not only resonated with the target audience, but
was also recognized for its creativity in reaching the elusive 16-19-year-old male demographic in our province," said Dana Clendenning, president and CEO of Alcool NB Liquor. "As part of our social responsibility mandate, we created Paul’s Story
to build awareness of the dangers of drinking and driving, of allowing friends and family to drink and drive, and of getting into
a car with an impaired driver."

The corporation launched a series of 10 web-based videos, collectively known as Paul’s Story, on YouTube and Facebook
in April 2008. The videos feature bilingual actors illustrating the story of Paul, a fictitious New Brunswick teenager, coping
with the aftereffects of killing and injuring his friends after deciding to drink and drive. The story was enhanced and extended
by comments posted to the videos, photos posted to Flikr.com, and through discussions which took place on New Brunswick Facebook pages and blogs.

Paul’s Story was endorsed by Mothers Against Drunk Driving (MADD), Teens Against Drinking and Driving (TADD N-B), the
New Brunswick Advisory Council on Youth, the New Brunswick Police Association, and the New Brunswick Association of
Police Chiefs - Traffic Subcommittee.

The ICE Awards are organized by Atlantic Canadian advertising and marketing professionals to celebrate creative advertising made in Atlantic Canada. Alcool NB Liquor was recognized for its risk tolerance and willingness to be aggressive in the marketplace.

Alcool NB Liquor is a Crown corporation with annual sales of $ $394.8 million, a network of 47 retail stores, 70 licensed
agency partners, 640 employees, and more than 1,950 regular listed products. The corporation’s vision is to be recognized
as a high-performance retailer engaging employees in service excellence, while responsibly hosting New Brunswick’s
beverage alcohol experience.

MEDIA CONTACT: Nora Lacey, Alcool NB Liquor, 506-452-6453, e-mail: nora.lacey@anbl.com

Back to top..

October 26, 2009

Alcool NB Liquor recognized as a top 25 employer in Atlantic Canada

Alcool NB Liquor has been named one of the top 25 employers in Atlantic Canada for 2010 in the Atlantic Canada’s
top employers competition. The competition is organized by the editors of Canada’s Top 100 Employers, which is published
by MediaCorp Canada Inc.

"We are thrilled that Alcool NB Liquor has been recognized as one of the top 25 employers in Atlantic Canada," said
Dana Clendenning, president and CEO of Alcool NB Liquor. "The 640 permanent and casual employees in our 47 stores,
head office and central warehouse already know that this is a great place to work, but it’s wonderful to be publicly recognized
for our human resource programs and benefits. Much of our success can be attributed to the longstanding successful
relationship with CUPE 963."

Alcool NB Liquor was chosen by the editorial team at MediaCorp, and was recognized for numerous employee benefits,
including helping employees save for retirement with a defined benefit pension plan and matching RSP contributions; paying maternity leave top-up payments (to 75 per cent of salary for 15 weeks) to new mothers, and providing a range of alternative working arrangements when they return to work; offering a self-funded leave program that lets employees defer a portion of
their salary and take extended time off (up to one year) with pay; and supporting ongoing education by covering the full cost
of tuition, with no annual maximum, for employees completing courses at outside institutions.

Alcool NB Liquor also offers an annual vacation allowance of three weeks, 100 per cent employer-paid health plan, and life
and disability insurance for all employees.

According to Mediacorp, this special designation is a unique project that recognizes employers in the four Atlantic provinces,
who lead their industries by offering exceptional places to work.

Alcool NB Liquor is a Crown corporation with annual sales of $379.6 million, a network of 47 retail stores, 70 licensed
agency partners, 640 employees, and more than 1,950 regular listed products. The corporation’s vision is to be recognized
as a high-performance retailer engaging employees in service excellence, while responsibly hosting New Brunswick’s
beverage alcohol experience.

MEDIA CONTACT: Nora Lacey, Alcool NB Liquor, 506-452-6453, e-mail: nora.lacey@anbl.com.

Back to top...

September 29, 2009

Beginning October 5^th, 2009, ANBL will debut two new carry-out bags.

The first bag is a new 45 percent recycled material plastic bag. This bag has the same dimensions as the current white bag; however, it is made with more than double the amount of recycled material.

Unlike the white bag, this new bag is recyclable in the province through the solid waste commissions’ blue box program. The new bag will retail for $.05.

We are proud to offer a made-in-New Brunswick solution that not only offers the strength and durability required for our products, but is also reusable for other purposes.

ANBL will donate 100% of the $.05 collected to the non-profit conservation organization the Nature Conservancy of Canada (NCC), and Mothers Against Drunk Driving (MADD) Canada.

Cotton Bags

The second bag is a four-bottle cotton with ANBL’s new environmental "green" logo. The cotton bag will retail for $2.25 (HST included).

The cotton bag is a newer version of the former 4-bottle canvas bag. This bag will retail for $2.25, and features ANBL’s new environmental ‘green leaf’ logo.

Paper Bags

ANBL has discontinued purchasing the small "pint" sized paper bag.

Back to top...

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What's New | Links | Email Us | Site Map | Department Structure | Org. Chart | Home

Copyright Alcool NB Liquor | Website Terms of Use | Design By: Maven New Media

What's New January 20, 2010 Alcool NB Liquor announces temporary closure and renovation of Moncton corporate store The Alcool NB Liquor store located at 936 Mountain Road, Moncton will close on January 23, 2010 for renovations. The space will be completely renovated and modernized by the landlord. This major project is expected to take up to four months to complete. ANBL plans to reopen the store by mid-May 2010. Five other corporate stores within the Greater Moncton area will be open to serve customers during the closure. They are located at 1855 Mountain Road, 409 Elmwood Drive, 53 Vaughan Harvey Blvd., 720 Coverdale Rd. Riverview, 513 Regis St. Dieppe as well as the Salisbury Liquor Store and Liquidation Centre located at 2999 Fredericton Rd. Salisbury. ANBL apologizes for any inconvenience this closure has for customers. MEDIA CONTACT: Nora Lacey, communications, Alcool NB Liquor, 506-452-6453. Back to top.. January 15, 2010 Haiti Relief Fund NB Liquor will be collecting donations for the Red Cross Haiti Relief Fund beginning Friday, January 15th at all 47 NB Liquor corporate stores across the province. Back to top.. December 9, 2009 New Brunswickers donate more than $44,000 to support MADD Canada Alcool NB Liquor customers showed their support for the efforts of MADD (Mothers Against Drunk Driving) Canada to stop impaired driving by donating $44,107 between Nov. 26 and Dec. 3. Alcool NB Liquor staff asked customers to make a $1 donation to MADD Canada during the seven-day campaign. "The response to Alcool NB Liquor’s prompted donation campaign from New Brunswickers was overwhelming," said Dana Clendenning, president and CEO of Alcool NB Liquor. "The people of New Brunswick have opened their hearts and wallets to this very important cause." Alcool NB Liquor and MADD Canada’s long-standing partnership promotes responsible consumption of beverage alcohol, and warns of the consequences of driving while under the influence. "MADD Canada is absolutely thrilled with the financial success of Alcool NB Liquor’s prompted donated campaign," said Andy Murie, CEO of MADD Canada. "Half of the $44,107 raised will be used to support MADD Canada’s high school multimedia programs in English and French, and the other half will go to MADD Canada’s New Brunswick chapters to support Campaign 911 programs in their communities." Alcool NB Liquor previously held a three-day donation campaign on the weekend of Sept. 3-5. "On the weekend of Sept. 3-5, our retail staff collected $30,587 in donations from New Brunswickers," said Clendenning. "This is a clear indication of the interest in MADD Canada’s mandate, and I would personally like to thank the public for supporting this important community cause." Alcool NB Liquor is a Crown corporation with annual sales of $394.8 million, a network of 47 retail stores, 70 licensed agency partners, 640 employees, and more than 1,950 regular listed products. The corporation’s vision is to be recognized as a high-performance retailer engaging employees in service excellence, while responsibly hosting New Brunswick’s beverage alcohol experience. MADD Canada is a national, charitable organization committed to stopping impaired driving, and supporting victims of the crime. With volunteer-driven groups in more than 100 communities across the country, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving, and save lives and prevent injuries on our roads. MEDIA CONTACTS: Nora Lacey, Alcool NB Liquor 506-452-6453; Andy Murie, MADD Canada 1-800-665-6233, ext 223 Back to top.. November 30, 2009 Alcool NB Liquor wins award for web-based anti-drinking-and-driving campaign Alcool NB Liquor was honoured at the recent 2009 Innovation, Creativity and Enterprise (ICE) Awards with the Fearless Client Award for the social responsibility campaign, Paul’s Story. The award was presented at a gala ceremony celebrating the best in advertising creative from across Atlantic Canada. "On behalf of Alcool NB Liquor, I am extremely pleased that Paul’s Story not only resonated with the target audience, but was also recognized for its creativity in reaching the elusive 16-19-year-old male demographic in our province," said Dana Clendenning, president and CEO of Alcool NB Liquor. "As part of our social responsibility mandate, we created Paul’s Story to build awareness of the dangers of drinking and driving, of allowing friends and family to drink and drive, and of getting into a car with an impaired driver." The corporation launched a series of 10 web-based videos, collectively known as Paul’s Story, on YouTube and Facebook in April 2008. The videos feature bilingual actors illustrating the story of Paul, a fictitious New Brunswick teenager, coping with the aftereffects of killing and injuring his friends after deciding to drink and drive. The story was enhanced and extended by comments posted to the videos, photos posted to Flikr.com, and through discussions which took place on New Brunswick Facebook pages and blogs. Paul’s Story was endorsed by Mothers Against Drunk Driving (MADD), Teens Against Drinking and Driving (TADD N-B), the New Brunswick Advisory Council on Youth, the New Brunswick Police Association, and the New Brunswick Association of Police Chiefs - Traffic Subcommittee. The ICE Awards are organized by Atlantic Canadian advertising and marketing professionals to celebrate creative advertising made in Atlantic Canada. Alcool NB Liquor was recognized for its risk tolerance and willingness to be aggressive in the marketplace. Alcool NB Liquor is a Crown corporation with annual sales of $ $394.8 million, a network of 47 retail stores, 70 licensed agency partners, 640 employees, and more than 1,950 regular listed products. The corporation’s vision is to be recognized as a high-performance retailer engaging employees in service excellence, while responsibly hosting New Brunswick’s beverage alcohol experience. MEDIA CONTACT: Nora Lacey, Alcool NB Liquor, 506-452-6453, e-mail: nora.lacey@anbl.com Back to top.. October 26, 2009 Alcool NB Liquor recognized as a top 25 employer in Atlantic Canada Alcool NB Liquor has been named one of the top 25 employers in Atlantic Canada for 2010 in the Atlantic Canada’s top employers competition. The competition is organized by the editors of Canada’s Top 100 Employers, which is published by MediaCorp Canada Inc. "We are thrilled that Alcool NB Liquor has been recognized as one of the top 25 employers in Atlantic Canada," said Dana Clendenning, president and CEO of Alcool NB Liquor. "The 640 permanent and casual employees in our 47 stores, head office and central warehouse already know that this is a great place to work, but it’s wonderful to be publicly recognized for our human resource programs and benefits. Much of our success can be attributed to the longstanding successful relationship with CUPE 963." Alcool NB Liquor was chosen by the editorial team at MediaCorp, and was recognized for numerous employee benefits, including helping employees save for retirement with a defined benefit pension plan and matching RSP contributions; paying maternity leave top-up payments (to 75 per cent of salary for 15 weeks) to new mothers, and providing a range of alternative working arrangements when they return to work; offering a self-funded leave program that lets employees defer a portion of their salary and take extended time off (up to one year) with pay; and supporting ongoing education by covering the full cost of tuition, with no annual maximum, for employees completing courses at outside institutions. Alcool NB Liquor also offers an annual vacation allowance of three weeks, 100 per cent employer-paid health plan, and life and disability insurance for all employees. According to Mediacorp, this special designation is a unique project that recognizes employers in the four Atlantic provinces, who lead their industries by offering exceptional places to work. Alcool NB Liquor is a Crown corporation with annual sales of $379.6 million, a network of 47 retail stores, 70 licensed agency partners, 640 employees, and more than 1,950 regular listed products. The corporation’s vision is to be recognized as a high-performance retailer engaging employees in service excellence, while responsibly hosting New Brunswick’s beverage alcohol experience. MEDIA CONTACT: Nora Lacey, Alcool NB Liquor, 506-452-6453, e-mail: nora.lacey@anbl.com. Back to top... September 29, 2009 Beginning October 5^th, 2009, ANBL will debut two new carry-out bags. The first bag is a new 45 percent recycled material plastic bag. This bag has the same dimensions as the current white bag; however, it is made with more than double the amount of recycled material. Unlike the white bag, this new bag is recyclable in the province through the solid waste commissions’ blue box program. The new bag will retail for $.05. We are proud to offer a made-in-New Brunswick solution that not only offers the strength and durability required for our products, but is also reusable for other purposes. ANBL will donate 100% of the $.05 collected to the non-profit conservation organization the Nature Conservancy of Canada (NCC), and Mothers Against Drunk Driving (MADD) Canada. Cotton Bags The second bag is a four-bottle cotton with ANBL’s new environmental "green" logo. The cotton bag will retail for $2.25 (HST included). The cotton bag is a newer version of the former 4-bottle canvas bag. This bag will retail for $2.25, and features ANBL’s new environmental ‘green leaf’ logo. Paper Bags ANBL has discontinued purchasing the small "pint" sized paper bag. Back to top...

General Info \| Services \| Products \| Stores \| Licensees \| Suppliers \| Festivals & Events \| Social Responsibility What's New \| Links \| Email Us \| Site Map \| Department Structure \| Org. Chart \| Home

Copyright Alcool NB Liquor \| Website Terms of Use \| Design By: Maven New Media