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"CHECK 25"

"CHECK 25" ID Program

At Alcool NB Liquor, we have measures in place which prohibit the sale of alcoholic beverages to minors.  The
"CHECK 25" ID Program is the best tool we have to address this issue, but only support and vigilance in our stores
can make it work successfully.

In partnership with CUPE Local 963, ANBL has implemented a province wide "CHECK 25" ID program.  The program
requires store employees to check the identification of any individual who appears to be under the age of 25 prior to
being served.  This program is in place in all corporate and agency stores.

Store employees are trained to refuse service to anyone who cannot provide valid identification.  This program ensures
that only those of legal drinking age are served.  And the program is working.  In 2006-07, store employees across
the province challenged 128,035 individuals and refused service to over 5,740 individuals.

Another positive outcome of the program is the willingness of younger customers to produce proper identification to
our cashiers before it is requested.  This enables staff to process customers more efficiently.

 

ID Check Report

 

2005 - 2006

2006 - 2007

2007 - 2008

Months

Asked

Denied

Asked

Denied

Asked

Denied

April

15557

511

11636

314

8045

389

May

13157

398

12091

443

8939

          464

June

17091

663

15371

597

11990

651

July

13180

462

11345

393

8611

475

August

12859

442

12261

 484

9167

516

September

14988

508

14701

540

9950

442

October

13142

420

 10210

612

 8587

447

November

11638

459

7533

 487

8302

423

December

13265

462

 9610

 536

 8403

396

January

10773

340

 7168

 427

7128

387

February

11014

442

 7188

436

 

 

March

12892

444

 8921

 471

 

 

Totals

159556

5551

128035

5740

89122

4590

 

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