You may see wording like oak aged or oak influenced on wine labels. In order to be guaranteed that oak barrels were used and not oak chip as is commonly used for less expensive wines, you must see the word “barrel” in the description.

 
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Annual Report


Alcool NB Liquor announces record year end results

Alcool NB Liquor generated record sales and profits for the ninth consecutive year as stated in the Corporation’s
Annual Report.

Total sales for the fiscal year ending March 31, 2007 increased to $359.9 million, up 4.6 percent over the previous
year. Net earnings increased by 4.3 per cent to over $131 million. ANBL remitted $126,986,073 to the Province of
New Brunswick which will be used to fund transportation, health, education and other initiatives.

"I am pleased to announce another year of record results," said Dana Clendenning, President & CEO. "ANBL is once
again a top income producer for the province of New Brunswick. We attribute this record growth to the successful
implementation of our customer-focused business plan and the repositioning of our product portfolio."

Spirit, beer and ready-to-drink sales showed modest growth in the year. The wine category, boosted by new and
specialty listings, as well as the popularity and public interest in wine festivals, saw a 10 per cent increase in revenues
during the year.

ANBL celebrated its 30th anniversary in fiscal 2006-2007. Major milestones and important facts in the Corporation’s
history are noted in the Annual Report titled "30 Years in the Making".

Major initiatives in 2006-2007:

  • A new five-year strategic plan was developed, incorporating the vision to be a high performance retailer,
    engaging employees in service excellence.
  • A new point-of-sale system was rolled out in all 51 corporate stores. This new system allows for integrated
    debit/credit processing which improves customer processing and reduces wait times at check-out.
  • New Stores were opened in Perth-Andover and Grand Falls and two new "Sélection" stores opened in
    Edmundston and Prospect Street (Fredericton).
  • Category management was introduced, resulting in the realignment of brands and introduction of product
    portfolios.
  • Social Responsibility continued to be a strong focus for the Corporation. A permanent full-time Social
    Responsibility Officer was appointed to spearhead program development. The ‘Lots of Ways’ campaign
    targeting young adults was launched in conjunction with the other Atlantic liquor jurisdictions. Donations to
    Teens Against Drinking and Driving and Mothers Against Drunk Driving enabled both organizations to implement
    programs in the New Brunswick school system.
  • From an Environmental Responsibility perspective, ANBL began retailing a four-bottle reusable canvas bag. The
    standard insulation value was increased to R40 in all new building design, resulting in increased energy efficiency. Conversion to natural gas heating and cooling, at head office and select stores, resulted in lower emissions and
    cost savings.
  • ANBL supported community events and wine festivals, which generated over $200,000 for local charities.

 

  • Click here to view the 2007 Annual Report in PDF format.

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