Alcool NB Liquor is required, under the Liquor Control Act of New Brunswick, to monitor and enforce two sections of the Act, as they relate to social issues. That is a responsibility we take seriously, not because we have to, but because it’s the right thing to do.

 

Our mission at ANBL is to responsibly host New Brunswick’s beverage alcohol experience and we all have a role to play in ensuring our customers’ needs are met in a socially responsible way.

 

The focus of our efforts for the coming year includes youth, campus life and impaired driving.

 

By partnering with organizations such as Teens against Drinking and Driving (TADD), RCMP, and municipal law enforcement, we help spread the message that consuming alcohol and driving a motorized vehicle is a potentially dangerous and deadly mix. And that mix is real. The 2006 Road Safety Monitor reported 74,000 Canadians were injured in alcohol-related collisions and 1,350 people were killed.

 

The answer to these senseless collisions and deaths is simple, plan ahead. If you’re going to consume alcohol, make plans to get a drive, call a taxi or find a safe place to stay for the night.

 

Your life and the lives of others are not worth the risk.